Brand values
Vision
We’re here to democratize eCommerce growth. Every seller should have access to the funding, tools, and insights needed to scale smart.
Messaging
8fig is an AI-powered Growth Platform built to help
ambitious eCommerce sellers scale their businesses
and reach 8-figure revenue.
Mission
We strive to support small businesses so they can grow despite limited resources,
instead of being pushed out by large corporations.
What makes us different
We provide ambitious small and medium-sized businesses with three core advantages for growth – the Three Fs:
More funds
Access to greater growth capital tailored to each business’s unique needs.
→ Rather than one-size-fits-all offers, we match funding to the business’s size, sector, and stage.
→ This means businesses have the resources they need when they need them.
Much faster
Automatic underwriting delivers funding quickly and seamlessly.
→ Through streamlined processes and smart underwriting, we reduce delays and friction.
→ Faster approvals and execution let growth-driven businesses act when the opportunity arises.
Frictionless self-serve
An AI-powered platform lets businesses secure funding on demand, without intermediaries.
→ Empowering business owners with a self-service experience means trust, convenience and full control.
→ Removing intermediaries keeps costs down and speed up – delivering a truly frictionless funding experience.
Our technology
Our edge comes from a proprietary platform that solves the hardest problem in SMB funding: underwriting at scale. Using AI and automation, we assess businesses efficiently and provide tailored funding instantly. This makes funding accessible to growing companies in a way that is fast, automatic and designed to empower them.
Brand voice
We speak in a clear, conversational tone that’s both professional and approachable.
Our goal is to sound confident and knowledgeable without being overly formal.
We use plain language, not corporate jargon, so our message is easy to understand and connects with a wide audience. Think of it as expert advice from a trusted partner:
down to earth, helpful, and always human.
Experts in the field
Content style guide
Our goal with the way we write is to make sure our language is plain and down-to-earth. That’s why our titles are all sentence-case, the way we write eCommerce stays the same across all texts and channels, and we make sure our company name is 8fig and not 8Fig.
Company name
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8fig
Do
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8Fig
Don’t use capital “f”
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8FIG
Don’t use caps lock
Do’s and Don’ts
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eCommerce
Do
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eComm
Do
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e-commerce
Don’t use ‘lower-case’
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E-Commerce
Don’t use capital “E” / “C”
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ecommerce
Don’t write without
a hyphen -
Ecommerce
Don’t use capital “E”
Sentence case
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Flexible funding and smart
financial Growth Tools
Use in All subject lines, titles, and CTA
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Flexible Funding and Smart
Financial Management Tools
Don’t use title case
Capitalized
Use only in names of products and tools
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Growth Plan
Do
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Funding Application
Do
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Restock Planner
Do
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Growth Tools
Do