Brand values
Vision
We’re here to democratize eCommerce growth. Every seller should have access to the funding, tools, and insights needed to scale smart.
Messaging
8fig is an AI-powered Growth Platform built to help
ambitious eCommerce sellers scale their businesses
and reach 8-figure revenue.
Mission
We strive to support small businesses so they can grow despite limited resources,
instead of being pushed out by large corporations.
What makes us different
We provide eCommerce sellers with the three must-haves for growth:
- Flexible, self-serve funding tailored to each seller’s unique growth needs
- Smart planning tools for cash flow, inventory, and supply chain management
- Access to a high-intent Buyers Network to drive more sales
Our technology
Our edge comes from powerful, proprietary technology designed to help
eCommerce businesses grow:
AI CFO – Our intelligent system automates funding decisions, making it fast and
easy for sellers to access the capital they need – when they need it.
Our smart planning platform helps sellers manage cash flow, inventory, and supply
chain needs, while also connecting them with ready-to-buy customers through our
Buyers Network.
Brand voice
We speak in a clear, conversational tone that’s both professional and approachable.
Our goal is to sound confident and knowledgeable without being overly formal.
We use plain language, not corporate jargon, so our message is easy to understand and connects with a wide audience. Think of it as expert advice from a trusted partner:
down to earth, helpful, and always human.
Experts in the field
Content style guide
Our goal with the way we write is to make sure our language is plain and down-to-earth. That’s why our titles are all sentence-case, the way we write eCommerce stays the same across all texts and channels, and we make sure our company name is 8fig and not 8Fig.
Company name
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8fig
Do
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8Fig
Don’t use capital “f”
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8FIG
Don’t use caps lock
Do’s and Don’ts
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eCommerce
Do
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eComm
Do
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e-commerce
Don’t use ‘lower-case’
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E-Commerce
Don’t use capital “E” / “C”
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ecommerce
Don’t write without
a hyphen -
Ecommerce
Don’t use capital “E”
Sentence case
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Flexible funding and smart
financial Growth Tools
Use in All subject lines, titles, and CTA
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Flexible Funding and Smart
Financial Management Tools
Don’t use title case
Capitalized
Use only in names of products and tools
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Growth Plan
Do
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Funding Application
Do
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Restock Planner
Do
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Growth Tools
Do