Brand elements
Typography
Typography is essential to 8fig’s identity. Consistent use of brand fonts keeps our visual language strong and cohesive.
A geometric sans-serif
typeface used across all our marketing and product assets.
Light
Regular
Medium
Semi-bold
A refined serif with high
contrast and elegant curves,
used for highlighting and
displaying numbers.
Regular
Regular italic
semi-bold
Semi-bold italic
Highlight do’s and don’ts
-
Use regular size with semi-bold
to highlight -
Don’t Use extra light size with
semi-bold to highlight -
Highlight text with our primary color
-
Don’t use light colors to bold text
Text do’s and don’ts
-
Scale your business faster
Use a capital letter at the beginning of a sentence
-
Scale Your Business Faster
Don’t use a capital letter
for every word -
SCALE YOUR BUSINESS FASTER
Don’t use all capital letters
-
scale your business faster
Don’t use all lowercase letters