Brand elements
Motion Guidelines
We use motion to express and communicate our brand’s personality,
values and style. Here are some principles, guidelines and examples
for incorporating animation into 8fig’s assets & deliverables.
Principles
These three pillars are our essential guides for creating cohesive, impactful motion design.
Simple No acrobatics.
Purposeful Convey meaning.
Flexible Form follows function.
Logo / IDs
Express our value propositions through our animated logo, simulating a flexible innovative fintech company.
Typography
*Min / Max for all formats
Text Animation
DON’Ts
Don’t use other whigts
Don’t use effects at all
Don’t use other text colors
Cards
Examples of type animation within our brand, for various lengths of text and presets.
Safety
HD
1:1
9:16
Footage
*Some basic principles for the selection of stock footage
Supers
Supers demonstrate how to use text on/within footage,
with different types of messaging.
Do’s
Dont’s
Use BG layer 25-50%
Don’t use without overlay
DON’T use type on faces
Do use divisions / planes
Don’t use opacity
Don’t use shapes
Transitions
From footage to text card, intro to video or from video to
end card -use one of the following.
Intro
In this section, we’ll present several options for intros to video / banners / posts, with or without text/title/CTA.
Logo in
8 Wipe
Story
Icon in
8 in
Cut
Outro
Some options for outros to video/banners/posts,
with or without text/title.
Card out
Wipe out
Story
Footage out
8 out
Cut
Divisions
Some options for frame divisions in video/banners/posts.
1/3
1/2 Box
1/4 Top
1/2
Lower 1/3
Up / Down
Elements
flexible integration of our brand elements,
such as illustrations, UI, iconography and CTAs.
Illustrations
CTA
Simplified UI
Metaphor
Avatar
Product
Social
Examples
Banners
